Wired Magazine
Wired was known as the magazine for the smarter set. We took their iconic branding of
the multi colored spine and used that as a device to show that by reading this magazine you
would be transformed. This ran as OOH and print.
Wired was known as the magazine for the smarter set. We took their iconic branding of
the multi colored spine and used that as a device to show that by reading this magazine you
would be transformed. This ran as OOH and print.