WORK EXPERIENCE

2023 - Present /// Creative Director; Mezzetta
As the Creative Director of Mezzetta Foods, an 80 year old family company, I’m responsible for building and fostering in-house creative capabilities while working closely with the CEO and CMO to drive the company's creative strategy and execution.

2020 - 2023 /// Creative Director; Peet’s Coffee
Led a team of designers, writers, producers and project managers in all things design and branding. /// From rebuild and design
of 400+ page ecom site to packaging and complex retail design systems. Working with all channels; Retail, CPG, DTC, ECOM
& Loyalty App /// Evolved and optimize the in-house creative team growth, structure, creative capabilities, processes and work tools. /// Evaluated and refined organizational structure within the team to support the ongoing evolution of design offerings and needs of the business. /// Managed department's financial operations with Ops Manager setting and maintaining yearly forecast and budgets. /// Advocated the value of Design throughout the organization and educate stakeholders about the capabilities of the in-house creative team

2017 - 2020 /// Head of Design; Peet’s Coffee
Helping develop new design language and tools to drag 56 year old company Into the modern era.

2016 - 2017 /// Global Creative Director; gyro
Global creative lead on B2B HP /// Creative lead on Visa developer

2013 - 2016 /// Group Creative director; VMLY&R
Creative lead on B2B global Microsoft relaunch, Crystal Cruise Line relaunch + new business

2012 - 2013 /// Founder & ECD Phunn & Dunn 
Started an agency with a band of misfits and malcontents. Pitched and won a number of beer accounts;
Ommegang, Duval, Chouff. Never worked so hard. Never had so much fun.

2008 - 2012 /// Freelance Creative Director/Art Director/Designer
Worked on; HP, Visa, Google, Microsoft, VW, Hyundai, Mitsubishi, Chevy, Target, Adidas, Absolut @ CP+B, Cutwater,
EVB, TBWA Chiat/Day, JWT/NY, Team Detroit, McCann, MUH•TAY•ZIK, Godfrey Dadich, Isobar, Deutsch, Denstsu

2008 - 2009 /// Professor; Academy of Art University
Teaching grad students the fine art of branding and persuasion.

2005 - 2008 /// SVP, Group Creative Director; Publicis West
Helped manage all of T-Mobile’s advertising/branding/innovation projects.

2003 - 2005 /// Art Director; Saatchi & Saatchi, LA
Managed creative output for Toyota. Specifically for Sienna, 4runner, Highlander

2000 - 2003 /// Art Director; Black Rocket
Learned the craft of advertising and design from two of the finest creatives around, Steve Stone and Bob Kerstetter.
I was Art Director on Yahoo!, Musco Olive Co. and Morgan Stanley, also a million Dot Com companies that don't exists anymore.