Contact /// 510-705-2700 /// trevoroldershaw@gmail.com
About me
I'm tall. Like Gulliver tall /// I’m a creatively driven optimist /// I’m a proven leader that will always be the champion of the work and the teams that created it /// I’m comfortable working in any medium from TV to App development /// I’ve managed creative departments - big and small - local and global - comprised of writers, designers, PMs and producers charged with concepting, building & delivering campaigns that generate earned media and incorporate creative execution across film and .com to retail, B2B & experiential elements /// I’m a competitive swimmer and cyclist constantly trying to keep up with my two sons.
WORK EXPERIENCE
Creative Director /// Mezzetta
First Creative Director in the brands 80 year history /// Building a cross-functional team to align with company growth goals /// Evaluating and evolving on-shelf labels, POS and branding /// Helping develop full funnel activations and strategy /// Redesigned brand guidelines to be more modern and functional
Creative Director /// Peet’s Coffee
Led a team of designers, writers, producers and project managers in all things design and branding. /// From rebuild and design
of 400+ page ecom site to packaging and complex retail design systems. Working with all channels; Retail, CPG, DTC, ECOM
& Loyalty App /// Evolved and optimize the in-house creative team growth, structure, creative capabilities, processes and work tools. /// Evaluated and refined organizational structure within the team to support the ongoing evolution of design offerings and needs of the business. /// Managed department's financial operations with Ops Manager setting and maintaining yearly forecast and budgets. /// Advocated the value of Design throughout the organization and educate stakeholders about the capabilities of the in-house creative team
Global Creative Director /// Denstu
Global creative lead on B2B HP /// Creative lead on Visa developer
Group Creative director /// VMLY&R
Creative lead on B2B global Microsoft relaunch, Crystal Cruise Line relaunch + new business
Founder & ECD /// Phunn & Dunn
Started an agency with a band of misfits and malcontents. Pitched and won a number of beer accounts;
Ommegang, Duval, Chouff. Never worked so hard. Never had so much fun.
Creative Director/Art Director/Designer /// Freelance
Worked on; HP, Visa, Google, Microsoft, VW, Hyundai, Mitsubishi, Chevy, Target, Adidas, Absolut @ CP+B, Cutwater,
EVB, TBWA Chiat/Day, JWT/NY, Team Detroit, McCann, MUH•TAY•ZIK, Godfrey Dadich, Isobar, Deutsch, Denstsu
Professor /// Academy of Art University
Teaching grad students the fine art of branding and persuasion.
SVP, Group Creative Director /// Publicis West
Helped manage all of T-Mobile’s advertising/branding/innovation projects.
Art Director /// Saatchi & Saatchi, LA
Managed creative output for Toyota. Specifically for Sienna, 4runner, Highlander
Art Director /// Black Rocket
Learned the craft of advertising and design from two of the finest creatives around, Steve Stone and Bob Kerstetter.
I was Art Director on Yahoo!, Musco Olive Co. and Morgan Stanley, also a million Dot Com companies that don't exists anymore.
SPECIALITIES
Creative Direction, Art Direction, Motion Design, Digital,
UX/UI, Video, Photography, Logo Design, Packaging Design, Brand Design Systems, Brand Strategy, Concept & Content Creation, Performance Marketing, Email Marketing, Web/App Development, Retail Marketing Systems,
Deep experience in Consumer, CPG, DTC & B2B
AWARDS
Yes, I've won some
(yet my mom still thinks I should have been a dentist).
D&AD (2X)
CANNES (6X /// 3 LIONS + SHORTLIST)
ONE SHOW (6X /// 3 PENCILS + MERIT)
CA (7X)
ANDY (4X)
CLIOS (8X)
LüRZER’S ARCHIVE (4X PUBLISHED)
EFFIE (3X + GOLD)
AICP (4X)
FWA (FEATURED)
DIELINE (FEATURED)
DGA
NATIONAL & LOCAL ADDYS
BUTTON SKILLS
Adobe Photoshop
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Adobe Illustrator
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Adobe Indesign
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Sketch
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Midjourney (AI)
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Figma
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Canva
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Brands worked on
CAPABILITIES
Creative Leadership /// Develop and articulate a compelling creative vision that aligns with mission, brand, and business goals and resonates with target audience. Foster a culture of creativity and collaboration within internal and external creative teams. Strategic Direction /// Collaborate with executive leadership to define and execute the brand’s creative strategy across all platforms and touchpoints. Identify trends, insights, and opportunities that inform creative direction and enhance brand positioning. Team Management /// Lead, mentor, and develop a diverse team of designers, copywriters, and other creative professionals. Strong operational mindset and vision for the team. Oversee the recruitment and talent development processes to build a high-performing creative team. Campaign Development /// Generate innovative ideas for advertising campaigns, leveraging deep expertise that generate earned media and incorporate creative execution across everything from film and .com to retail and B2B, experiential elements. Drive the conceptualization and execution of innovative concepts that engage and inspire customers. Cross-functional Collaboration /// Work closely with operations, marketing, product, finance and tech teams to ensure a cohesive brand experience and effective GTM. Partner with external agencies and vendors to amplify creative efforts and expand capabilities.