Ommegang
Brewery Ommegang came looking for a new brand experience that could introduce their American Belgian ales to a wider audience. Their obsessive attention to detail and precision in their craft inspired the theme "Everything for a Reason." This, in turn, inspired a visually arresting website that promotes exploration. Uncovering one detail, one fact, one story at a time as they glide through this beautiful site, fans weave together the bigger story of Brewery Ommegang and their exceptional brews through their own journey of discovery. Oh, it was also featured on FWA.
Chouffe
A beloved family of beers, highly regarded for both its place among Belgium’s finest brews, and for its unique spirit of fun,
with legends of magical gnomes stretching back over 6,666 years. Who doesn’t want to be a gnome (at least for a little while),
thankfully with AR, we can make that magic happen. By using coasters as AR triggers we were able to create and introduce the
Chouffe world to everyone. And at the end, they could become a gnome and share it with their friends.
And of course, what better way to promote and celebrate this then offering up the World’s Smallest Toast.
You know, for the gnomes.
