Washington's Lottery


Problem:
Fewer people played the WA lottery because they didn’t believe they had a chance to win due to the ridiculous odds. 

Solution:
WA lottery introduced Hit 5 were the odds were much better so there would be more winners. 

Expressions:
Film, OOH, digital, merch


Big thanks to Tom Kuntz for shooting these for two nickels and a bag of chips.

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