Microsoft Cloud

Problem:
MS had an age problem. Their roots went back to the beginning of the internet and there was a perception that they couldn’t innovate in the Cloud. 

Solution:
Without using cliche Cloud or business imagery, we were able to show how MS Cloud was innovating now. From Formula 1 to Cancer research
MS cloud was the backbone of most of the innovation in the cloud. We brought this to life in beautiful and dynamic stories that showed off MS multiple solutions to Global problems. 

Expressions:
Film, Digital, Print, OOH,